
Two guys that love to give a product a new perspective.
Thomas Larsson & Patrik Gustafsson
In a nutshell

Product Recycling
New package, market and purpose.

Find new Investment
Just capital or collaboration.

Innovation Labs
Ideas to implemented products.

Inspiration
Seminars, Workshops, coaching.
The magic formula
Do we have any magic formula? No. Mostly just hard work. Secondly, experience. Third a vast network of investors, founders and business developers at new companies.
Do we always succeed? No. Most of the time we do. But not always.
Do we take every mission? No. We need to have something that we believe we can deliver on.
Do you guys know everything? No. We start with a beginners mindset and question everything. The whole market if we have to. This gives us a fresh start to see things with a new perspective which is very useful if you want to do something different than the last time.
In a nutshell. We look, seek, mix, match and shake a little. Then a result comes out from that.
Our questions

What do you want?
Set our expectation together. Do you have an asking price to sell your product? Do you have other plans? What is a success for you?

We assess your idea in a workshop
Why didn’t the product meet our expectations? What was the purpose from the beginning? We interview your customers. Or the one that has left you already.

Why did this go wrong?
Can we elaborate on that? If so is there just a question of investment and resources? Or network. Or sales?

Result
We decide if we have something to bring to the table.

We set up a deal
What should we do? The plan and an offer.

But if we could find a new market?
Could we adapt to that? Is it a clean port. Or do we need to modify the product? Can we bootstrap and test?

But if we need to mix?
Is there an interesting mix we haven’t figured out yet? What would happen if we combine a with b?

If we turn things around
What happens next? Last option is to find bits and pieces that can be sold when all other options are explored.